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10 Month Marketing Group Coaching

$997.00

29 in stock

Description

REFLECT & STRATEGIZE GROUP MARKETING & COACHING

IF YOU WANT TO CREATE A SUSTAINABLE CAREER IN YOGA, YOU’VE GOT TO INVEST IN THE JOURNEY

Laying the foundation of your marketing strategy is the first step to success. But then you’ve got to implement.

After completing the four week, Strategic Marketing & Branding Fundamentals, continue the journey in a monthly small group accountability marketing journey. A dynamic, interactive and intimate journey for those seriously committed to growing their careers

Each month when we meet, we will:
Learn and be inspired
Focus on a specific area of marketing (i.e., online marketing, design basics, revenue streams, strategic planning, customer research and product market fit, etc)

Reflect and Review on where our business is today:
(If we don’t know where we’ve been… and where we are today, we can’t set a clear direction for where we want to go)

Strategize and Set Our Action Plan for the coming month ahead:
With a clear idea of where we are, we can now set strategic priorities and the actionable steps we need to put in place for the upcoming month.

Celebrate, Collaborate & Commune with Colleagues
Going through the journey together, we will collaborate (in a confidential space) and gain encouragement from colleagues from around the world. We will celebrate our wins, learn from our challenges and improve together.

Dates and themes for this 10 month program are: First Tuesday night – 7pm EST (4pm PST) / Wed morning AEST; Oct 2019 – July 2020

Where to now? Strategic Priorities & Planning Your Calendar

Facing the fear; plus reverse engineering & revenue generation
Subjective definitions for success
Facing Your Fears
Articulating ‘Our Number’ & Define how we are going to get there
The Importance of Authentic Marketing
Revenue Generation & Reverse Engineering
Reflect (Monitoring) & Making Strategic Decisions

Understanding and addressing your customers’ needs
The Customer Funnel
Knowing Your Client – Getting Clear
‘Ideal’ Clients
Customer Behavior / Drivers
Customer Research
Segmentation
Communicating Your Value Proposition (detailed more in Call 4)
Transparency
Options & Bundling
Retention vs Acquisition Strategies

Creating & harnessing brand champions
Building Brand Champions
Word of Mouth Marketing
Case studies & Testimonials
Rewarding & Delighting Your Customer
Collaboration / In it together
Building Community

Financial Strategy, Forecasting & Financial Measurement
Your Financial Strategy (& what success means to you)
Sales Forecasting
Pricing
Marketing Tactics & ROI

Your Digital Presence
Digital Audit
Creating consistency in your brand and user experience
Your shopfront (YogaMate Profile or Website)

Product Marketing Fit & Innovating for Business Growth

Marketing & Sales Funnels & the Customer Journey

Marketing Automation

6 month review

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