Strategic Marketing Fundamentals for Yoga Professionals – Live (Online) Workshop


“I thought I knew how to market my Yoga Therapy business. But I must say that the workshop blew my mind.

All of my old ways of thinking about marketing were challenged and replaced with a values system I had not considered before. Ann Marie helped me to see that my I need to get in touch with my beliefs and values. And then from my deepest values emerged a plan to reach people who share my values.  Like attracts like, as we say in Ayurveda!

This idea blossomed seamlessly into a very structured approach with action items, goals and deadlines for me to implement. I am considering having all of my Optimal State Yoga Therapy trainees take the workshop before they graduate. It was simply fantastic. Everyone should take this workshop!”

Dr. Amy Wheeler, President, IAYT

Our next live, online workshop will be held in late 2018. To be confirmed








Maximize your efforts and extend your reach…


Are you an experienced, qualified, Yoga Professional tired of spending vast amounts of energy creating amazing new programs for your clients & students, then gaining little to no traction; or


Have you recently launched (or are trying to grow) your business and feeling like there is little traction and focus in your marketing efforts?

Perhaps you’ve attained your C-IAYT and you’re thinking to yourself, ‘Now what’?


If you

  • Struggle with how to communicate your value and how you’re different from other Yoga Professionals;
  • Don’t feel you have a clear grasp of how to best connect with the people most in need of your services; and
  • The idea of  ‘marketing’ yourself leaves you cold & uncertain – but you recognize something needs to change for you to make more impact

Then this half day Strategic Marketing Fundamentals Live Online Workshop is for you!  

Strategic Guidance

Work one to one with Marketing Strategist (& YogaMate Founder),
Ann Marie Johnston, as we outline and build the foundation for an effective marketing & brand strategy

Clear Vision

We’ll get clear on the marketing fundamentals; how to reach the right audience and how to most effectively communicate your offering to gain traction

Targeted Marketing

Your target audience has a *specific* problem that you have the perfect solution to.

We’ll get clear on the benefits you offer, who you should target, and how you can best reach your audience

Working Smarter

No more staggering in the dark, hoping that your marketing and programs will hit their target & gain traction.
Clear, concise vision with targeted solutions that resonate with your audience

Join us in our next Live, Interactive, Online Workshop

(Next workshop yet to be confirmed). If you are looking for assistance now, you can get this same great contact through our On Demand Marketing Program.

This workshop is NOT about the specific tactics that you’ll employ (tactics should come *after* the strategy is defined, otherwise you’ll be throwing money away) – rather we’re going to look at marketing and branding fundamentals:

  • Gaining clarity around your purpose, what makes you unique and leading with your ‘why’
  • How to identify your ‘ideal’ clients and communicate with them more effectively
  • Clarity around where you are and where you want to go – what your key business objectives and drivers are
  • Your brand artchitecture – the values, personality and essence that help shape the customer’s perception
  • Clearly defining the customer pain point and the solutions (benefits) that you provide
  • How to create stronger brand awareness for your business
  • Tying it all together and getting the word out

You’ll leave the workshop with a clear framework and strategic priorities for how to focus your resources moving forwards.

Our next (global) 4.5 hr Online workshop is scheduled for …  Late 2018



"I have amazing knowledge & passion for my business; but I don't know how to connect with the people who seem to need my services..."


My friend, you aren’t alone.

You likely didn’t go into Yoga because you wanted to own a small business; rather you likely did so because you are passionate about helping others and sharing your knowledge.

But this is where the challenge lies. You could be the best teacher (business / product or  service) in the world; but if you don’t effectively communicate your value to the right people, you simply can’t make the impact that you hope to.

Many people dive straight into tactics (websites, fliers, social media, newsletters, etc) without a clear strategy underpinning their decisions.  Consider this money thrown away; for without the strategic foundations set, you’re effectively staggering blindly in the dark.

What does this online workshop entail? Is it right for me?


This workshop is Yoga Professionals passionate and committed to strategically building their business to make more impact.


We’re going to strip back to the basic foundations of what your business is about – look at where you want to go – and how we’re going to get there.

Jump in heads first if:

  • You understsand the importance of marketing, but aren’t clear on how best to go about making the most impact for the least effort
  • You fee like you need a bit of a leg up and a focus to ground your marketing efforts
  • You are ready to take their business to the next level

Proceed with caution if:

  • You can’t commit to the time the 4.5 hour workshop is being run (in which case you might want to try our On-Demand Marketing & Brand Strategy Program)
  • You aren’t ready to invest back into your business’ marketing with time, energy and money


There are 4 key components to this program.

1) Pre-Workshop Preparation

You’ll receive pre-worskhop homework to help you make the most of the workshop.

You’ll take a moment to reflect on your current marketing efforts along with your brand health; you’ll look at your competitors; and get clear on your business objectives.


2) Personal Review & Consultation on Your Current Marketing & Branding

Watch the Pre-Worskhop video and prepare for the workshop to ensure you can make the most of your time and investment on the day of the event.

Submit your homework one week prior to the workshop to gain direct feedback from Ann Marie in regards to the state of your current marketing and branding

3) Half-Day Strategy Workshop

Today’s the big day. You’ll join in an intimate, live, half day (4.5 hour) marketing and brand strategy workshop with other Yoga Professionals committed to growing their business.

We’ll define the foundation for all of your future marketing actions and business decisions so that you can make smart, concise, strategic decisions for your business moving forward.

Leave the workshop with a clear vision of who you are, what makes you unique, where you want to go and how you’re going to get there. (Learn more about the specifics covered in the workshop below)

4) Post Workshop Support

Join in our call Post-Workshop Live Call to ask any follow up questions, and ensure you’re on the right track with your strategic priorities. 

Following on from the workshop, join in YogaMate’s Marketing Mastermind (Closed) Facebook Group for ongoing support.





Testimonials from Past Workshop Participants



“Ann Marie understands the efforts of yoga therapists and teachers, the market and our needs. She helped me to overcome my “marketing” block and to move forward with confidence. This is an excellent program. Thank you!”

Lee Majewski

Yoga Therapist, Participant in November 2017 Workshop

“Thank you Ann Marie for the amazing workshop. I got so much out of it! The materials you supplied us in the workshop have all of the ingredients we need to create a solid marketing plan.”

Nancy Sinton

Yoga Therapist, Participant in November 2017 Workshop

“Ann Marie thank you again for such inspiring work. The Marketing and Brand Strategy Workshop was superb. I have a lot to work on, but feel that I have a lot of direction now.”

Linda Varnam

Yoga Therapist, Participant in November 2017 Workshop

“Ann Marie is a generous and highly skilled presenter. I can say with confidence the tools and critical thinking that I gained have given me clarity in positioning and marketing myself.”

Shawn Ashkanasya

Yoga Teacher, Participant in November 2017 Workshop

“More detail, please?”

Sure thing, here are the specifics:

The workshop will be limited to a maximum of 30 Live (online) Attendees. This ensures that I’m able to offer each of you personal attention and the direction you need to make smart decisions for your business moving forwards.


On the day of the live workshop, you’ll be actively working on your business – in real time (before the workshop, you’ll have some homework tasks to help ensure you’re prepared to make the most of your time during the workshop which we’ll discuss in a pre-workshop call).

The workshop itself runs for 4.5 hours and will include a half way point sustenance break with a short grounding meditation.

You’ll also have a bit of homework after the workshop which we’ll discuss in our post workshop call.

(Of course you can do any of the homework at the pace you want; however you’ll get more out of the workshop if you can commit to doing them before our calls – and I’ll be better positioned to tailor the workshop for you.)

You’ll leave the workshop with a clear strategy to help you make smart, concise decisions for your business moving forwards.

You’ll specifically have:

  • A clearly defined understanding of what drives you and makes you unique (so you can better articulate that to prospective students and clients)
  • A better understanding of who your best customer is and how to best address their pain points
  • A better understanding of how to connect with the *right* customers and how to communicate & reach them through your marketing, in a way that feels good to you – and gains traction
  • Clearly articulated brand positioning, with a style guide to ensure a consistent approach to your branding
  • Your business’ top strategic priorities and the action you need take to address them
  • A 6-12 month strategic calendar for your business

All workshop participants will have ongoing support within our (closed access) YogaMate Pro Marketing Mastermind Facebook Support Group.



Get clear on where you’re going to create more impact and be far more successful.

Your invesment ($897) includes three conference calls (6+ hours of guidance), worksheets, homework and personal guidance & access to Ann Marie Johnston through the YogaMate Pro Marketing Mastermind Facebook Group.









Hear more about the online workshop & why you should join me

by Ann Marie Johnton, YogaMate Founder & Marketing Strategist

Ready to invest in taking your business to the next level?

What are you waiting for?

Make the commitment today to set your clear foundation.
Spaces are limited in these quarterly, online workshops.

Choose to work smarter, not harder; extending your reach and impact further.

About your host…

Ann Marie Johnston, MBM, is a marketing strategist, entrepreneur, yoga teacher and mom/mum of two.

She is the Founder of YogaMate Pro, a knowledge sharing platform providing yoga practice creation and marketing tools that helps Yoga Therapists & Specialists better connect with and empower their students and community as well as YogaMate.org a resource for the global community to learn more about Yoga’s therapeutic benefits and connect with Yoga Specialists.

Before YogaMate, Ann Marie was a marketing strategy consultant working with SME’s (Small and Medium Sized Businesses) and has worked with international clients across the United States and Australia. She has presented on marketing strategy for Yoga Professionals at Yoga conferences, including the IAYT’s Symposium of Yoga Therapy and Research (SYTAR) the Accessible Yoga Conference and the Yoga Australia Conference. See her live this June at SYTAR and Accessible Yoga Toronto.

Ann Marie thrives on empowering small businesses to understand their uniqueness, convey their value and effectively share their passions & knowledge to make more impact. Before YogaMate, Ann Marie ran marketing & brand strategy workshops for clients in the food and wine industry across Australia. Contact Ann Marie if you want to know more.