Personalized, Strategic Group Marketing & Coaching for Serious Yoga Professionals

When you enroll in YogaMate’s marketing programs, you get personalized & strategic marketing support from Ann Marie Johnston; Founder of YogaMate, Yoga for Better Health & The Global Yoga Therapy Day.

Bringing 20+ years experience in small business marketing & consulting; (and over 1000+ hours yoga teacher and therapist training), Ann Marie has a passion for helping yoga professionals working with yoga therapeutically. In addition to teaching yoga; Ann Marie has built an online business providing marketing tools and resources that support yoga professionals over the past 5 years and personally knows the challenge of both running and working in a small business with little resources.

With Ann Marie’s marketing programs, you’ll receive strategic & tactical support to grow your business; plus the collaboration & support of a community of like-minded serious yoga professionals from around the world. 

Live (Online) Marketing Guidance

Join Ann Marie live each month; together with fellow yoga therapists & specialists committed to growing their business around the world.

Accountability Check In PLUS Q&A

*New in 2020 – Join Ann Marie and your fellow colleagues mid-month for a chance to check in, ask questions and get more support.

Video Recordings

Miss something I said, or couldn’t make the live monthly call? No worries! Receive the recording shortly after the live call airs.

Worksheets & Templates

Follow along and work ON your business. We’ll cover both strategic & tactical topics pertinent to YOUR business. Use the worksheets & templates and stay accountable to your business growth. 

Community & Collaboration

Meet, grow with and learn from your colleagues from around the world.

Share your knowledge and learn from the experiences of your fellow colleagues working with yoga therapeutically.

Personalized Coaching*

*New in 2020
Purchase before Sept 13 and receive a pre-program call with Ann Marie prior to Strategize for Success starting; plus quarterly one-to-one coaching available in the ‘Personal Coaching’ package.

Now open for registration

Early Bird Pricing Shown Below Ends Sept 13*

Our next intake of Strategize for Success – launches October 5, 2020

*Prices will rise on Sept 13. Don’t hesitate!

Learn more about your options

There are two key programs you can sign up for

STRATEGIZE FOR SUCCESS:> 4 week Foundations Program

Full Program Details Here


GROWTH MINDSET:> 10 months of group coaching

(program continues on from Strategize for Success)

Full Program Details Here


Have questions I don’t answer below? Feel free to contact me.

Are these programs only for yoga therapists?

These programs are for any health & wellness professional serious about building their business. While most of the participants in the past have been yoga therapists & specialists, the strategic concepts we uncover will be relevant for any small business or solepreneur working in this health and wellbeing space.

Can I just do one-to-one coaching with you?

Sorry, at this time, the only one-to-one coaching I offer is for people that are enrolled in the 2020-2021 Personal Coaching package.

I don't know if this October works for me. When will you run your next intake?

I only run one co-hort a year for Strategize for Success and the following 10 month group marketing program (Growth Mindset) – so now is the time unless you want to wait another 12 months.

If the October Strategize for Success program doesn’t work; but you are interested to participate in the 10 months group coaching, you may want to consider my On Demand version of Strategize for Success. It lays the foundations that we build upon over the ensuing 10 months.

Do I need to take Strategize for Success in order to join in Growth Mindset Group Marketing?

While it is not a requirement that you take both Strategize for Success before Growth Mindset, it is strongly encouraged. If the dates in October don’t work for you; there is an option to take my ‘On Demand‘ version from a past co-hort. Please contact me to confirm this is your intention.

What if I can't make it live?

If you can’t make it live, that’s ok – you’ll receive the recording and templates just a few hours after the live call airs.

Because I work with clients around the world, I’ve tried to choose a time that works for me here in Australia and for North American colleagues. If you are based in Europe or South America, I acknowledge this timing may not be as good for you (apologies); but all live coaching & mid-month calls will be recorded and made accessible as replays. 

How much time do I need to commit?

Strategize for Success runs for 4 consecutive weeks, 2 hours a night. You will have homework in addition to each of these calls that will likely require ~2 hours of further time.

Growth Mindset monthly marketing calls will last ~1.5 hours and the mid-month accountability call will last 1 hour. Each month’s call will present you with homework to help you continue forward with your business. You can anticipate this homework to range from 1-5 hours.

Do you offer payment plans?

Yes. If you purchase either bundle (Foundations + Coaching) or Personalized Coaching, you can make a quarterly payment. 
Please contact me for more details.

If you wish to only purchase into Strategize for Success, there is a COVID-relief option for a 3-part installation.


"It was simply fantastic. Everyone should take this program (Strategize for Success).”

Amy Wheeler

C-IAYT Yoga Therapist; Ex-President IAYT

"The program (Strategize for Success &  Growth Mindset) has helped me leverage my platform from mediocre to the best it can be."

Dayna Culwell

C-IAYT Yoga Therapist

"Ann Marie systematically goes through concepts that we all need to succeed in business... I highly recommend."(Strategize for Success & Growth Mindset)
Steffany Moonaz

C-IAYT Yoga Therapist & Researcher

"I am so grateful to you for your knowledge, experience & creative ways of presenting marketing. I actually wanted to do it and enjoyed it!" 

Carla McAdams

C-IAYT Yoga Therapist