Dayna Culwell is the kind of client every marketer dreams of. This gal is ready, willing and extremely proactive in her quest to take her business to the next level.

When Dayna first joined in YogaMate’s Marketing Program in late 2018, she dove in, head first.

Dayna registered for both our Marketing & Branding Foundations program (Strategize for Success) as well as registering for the ongoing monthly group coaching program, ‘Continuing the Journey‘.

Over the course of the year, Dayna took each month’s ‘homework’ seriously; often emailing it through as part of her accountability.

She turned up to each call, asked questions and really engaged in the process. And over the year, she has taken her business from strength to strength.

You can see some of the enhancements she made to her overall branding and the way she presents herself and her business in the Before and After pictures of her website, YogabyDayna.com above.

She has doubled-down on her area of expertise (chronic pain and back pain); written blogs and focused on SEO to send new customers her way. She is also currently in the process of creating her own online yoga therapy sessions for back pain.

Her enthusiasm and focus on her business was so great that Dayna decided to join the program ‘Strategize for Success’ for a second time. In this second round, she’s commented how much more she’s learning & absorbing – where everything isn’t quite so ‘new’ to her.  She’s noticed that her brand values have shifted. She’s clearer about where she is and where she wants to go.

As a marketer, it fills me with such joy & excitement to see where she is headed. I can’t wait to see what unfolds for Dayna over the next year or two!

In Dayna’s words:

“It was gratifying to connect with other yoga therapists around the world who are all striving to go to the next level in their business and aspirations. 
The program has helped me leverage my platform from mediocre to the best it can be.
I completely re-designed my website with more clarity and focus, I streamlined who I target, I got new headshots, a new logo, new colors, etc.  Best of all, I finally got around to hiring a production crew to video a series of yoga therapy sessions that will be available for subscription (very soon!). 
None of this would have happened if it hadn’t been for Ann Marie’s wisdom and encouragement.”
In gratitude, Dayna Culwell